posted by admin on May 27
Every Olympic Games host seems to think it’s a great idea to have one – so why not the UK?
Infact – they haven’t stopped at just the one – they have created a pair of the little things: Wenlock and Mandeville!
The story goes (and yes, they have a story) that they were drops of molten metal that fell during a welding activity of one of the stadiums, were welded into ‘toys’ for an appropriately happy family – and then ran off on rainbows to cheer up the whole world!
Apparently, the whole event can’t be televised and promoted by just using the Olympic Games logo or wording – we need these very shiny cycloptic aliens with taxicab lights on their heads to do it instead!
So after nearly 2 years of artistic collaboration and (apparently) 40 focus groups worth of discussion – all in top secret – they were revealed to the nation on a rather slapdash early evening chat show!
As always, the celebrity who has been put in charge of promoting them has plenty to say about the meaning behind this tiny part of one mascot and that tiny part of the other – but to everyone else – they are just 2 cartoon characters! Whether the bracelets mean so-and-so on the left wrist (heaven forbid they were on the right wrist), or the shape of their feet represent something-or-other, the public probably don’t really mind.
All they care about is the money spent on such a trivial thing when the country is in financial strife as it is. And they are still reeling after the disastrous and unwelcome original 2012 logo was unveiled – and estimated to have cost around £400,000!
So, the Mascots: Are they fun? Are they worth the money? Will they make more people visit the UK and it’s events?
Apparently their main aim is at children - to help the younger generations to relate better to the Games, rather than it being viewed as a more ‘adult’ event – and seeing as millions of kids in the UK will be affected by the Games, the events and the influx of thousands upon thousands of tourists into their towns – I suppose we have got to soften the blow a little bit!
And I suppose as there are 2 of them – you can have a ‘favourite’ one, or just make your parents buy 2 toys instead of just the one! Great for a pair of novelty slippers!
Well, we need to make some money to pay for the Games, so this wasn’t a bad marketing ploy!


